The communication strategies used by both the companies are innovative showing the product in the ads that are shown on the websites.
The difference is that Nokia is trying to show the intangible or the part of ad concentrates on turning the phone into a wallet.It is focusing on the service part of the mobile phone.
Samsung placed its ad in economic times by attracting the viewers with displaying the 'hot news' and issues on the screen.The image is from economic times website where the users are attracted to the latest and hot news and with the buttons similar to its product for sliding the news item on the screen.
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